At Sama Karim Design Studio, our UX practice goes beyond interfaces — we create systems of meaning, navigation, and emotion across digital and physical environments. We help brands, cultural spaces, showrooms, architecture studios, and visionary developers design experiences that feel intentional, intuitive, and memorable.

This studio operates at the intersection of architecture, narrative, psychology, and technology.

WHAT WE DO

We design experience as architecture

We approach UX as spatial design. Just as architecture shapes how people move through a building, UX shapes how they move through information, identity, and digital space.

Our expertise includes:

• UX Strategy & Experience Design: We design the foundation of your experience before we touch visuals

• Narrative Design & UX Writing: We shape language as part of the architecture of experience.

• User Journey Architecture

• Interaction Design Systems: Style follows intelligence.
  Form follows intent.

• Brand Experience Design

• Research-Driven UX: Every design decision is supported by logic, behavior analysis, and human-centered thinking.

• Human-Centered Digital Architecture

• Conceptual Prototyping & Design Logic Systems: We prototype journeys

We design how people experience value.

WHY THIS STUDIO EXISTS

Technology is not the challenge. Most digital platforms fail not because of weak design — but because they lack narrative, structure, and intentional experience.

This studio exists to bring:

• clarity where platforms feel overwhelming

• continuity where interfaces feel fragmented

• emotion where design feels cold

• intelligence where products feel shallow

We build digital environments the way architects build cities with vision, logic, and soul.

WHO IT IS FOR

This studio works with:

• Developers & Real-Estate Innovators

• Luxury & Cultural Brands

• Architecture Offices

• Museums & Institutions

• Startups & Creative Entrepreneurs

• Tech Platforms

• Concept-Driven Businesses

If your brand, space, or platform requires storytelling then this studio was built for you.

Design Is Not Optional.

Experience is everything.

If you're building something meaningful, let’s design how the world experiences it.

Immersive Spatial Experience Projects

Exploring perception, embodiment, and space through XR and 3D environments

These projects explore how humans perceive, inhabit, and emotionally respond to space through immersive technologies.
Using VR, real-time 3D environments, and spatial interaction design, they investigate atmosphere, scale, movement, and sensory engagement beyond the screen, treating experience itself as the design material. Rather than instructional or educational workshops, these works function as experimental environments where architecture, UX, and perception converge.

Spectra

Metatherapy explores how digital space can support mental and emotional wellbeing

Blending physical and digital space

Metatherapy

“Working with Sama Karim Design Studio changed how we think about experience — not just design.”

— Director, London

“They transformed our platform from a website into an architectural environment.”

— Design Startup, Dubai

What Clients Say

Reflections from those who live with our creations.

“This studio doesn't design pages — they design presence.”

— Studio Owner, London

“We finally understood how narrative belongs inside UX.”

— Research Curator